B&Q Club
Working as a senior designer at B&Q I was involved in some lovely projects from helping with their guidelines, Black Friday POS look and feel, Christmas look and feel and concepts for a new Club card design. With this they wanted a more premium look with a stand alone identity to enforce and remind consumers of the benefits of shopping with B&Q as a high proportion of members don't scan their cards at the tills thus missing out on the rewards. Below is one concept that was put forward.